3D placements is a beta feature which is only accessible upon request with Admix Plugin 1.8. If you want to give 3D ads a go, please get in touch with your account manager or firstname.lastname@example.org
3D ads are Admix's new format to create the ultimate advertising experience. Our vision for advertising is to create a seamless experience that doesn't intrude - similar to the real world. This is why we created the ultimate ad format: 3D ads.
3D ads contain 2 major innovations:
- completely native format, blended within the content
- interactive objects, delivering a mini brand experience
To add 3D placements to your content, simply click on 'Add 3D' in the plugin, or check this tutorial for more details on how to use the plugin.
In the plugin, 3D ads have a single format: a 1x1x1 cube that can be dragged-dropped in the content. Drag the cube into your content and resize it, using the Unity size tool. The ad will render instead of the cube.
By defauly in Unity, 1 Unit = 1 meter, but your app might have a different default unit size. You can enter the scale factor in the 'XRAID scale factor' menu of the Inspector Window of your placement.
Open the Inspector Window of the Admix Manager and change the scaling factor.
Alternatively you can set Global Scale Factor for all your placements in the Inspector Window of the Admix Manager.
Because the ad that will actually render is not a cube, it will not fill the placeholder entirely. However its largest dimension will match the size of the cube.
The ad will always be standing vertically at the bottom of the cube and never exceed its size.
How it looks
When the app is LIVE and serving ads, the Admix placeholder will be replaced with a video ad. If the ad isn't served, it will be transparent, so doesn't affect the user experience.
3D ads have been built to deliver a complete advertising experience, that brands can create via Admix's 3D studio. For now, they support 2 levels of interaction. As the format evolves, each level of interaction will be driven by its own business model (cost per gaze, cost per action). Currently, the pricing model is on Cost per Impressions (CPM) similar to banners and videos.
The first stage of animation triggers when users actively gaze at the ad for over 1s. This animation is set by the advertiser when building their ad in the Admix 3D studio.
- shoe changes color when gazed at
- neon banner lights up when gazed at
- beer bottle shakes when looked at
Check out the article on gaze tracking for more details on how gaze triggers.
The second stage of animation triggers when users interact with the 3D ad - by performing an action with their controllers, or gazing at the ad for a longer period of time (3s). As previously, this animation is set by the advertiser when building their ad in the Admix 3D studio.
- open the bottle of beer
- get inside a car advert
- a form appears to order a pizza on the spot
Being fully native, 3D ads are the least intrusive, more interactive experience amongst all types of ads, which benefits your users, and ultimately will increase your retention. Our ultimate goal is to create an advertising model that users love, and 3D ads is the first step in that direction.
As a direct consequence of 3D ads's interactivity and high performance, advertisers are willing to pay more for it - up to $100 CPM. As we improve the format and start chargine per gaze or per action on top of CPMs, we estimate that the price will go even higher.
Being a new proprietary format, 3D are nowhere as popular as banners and videos, therefore not always guaranteed fill. As we further promote this formats to advertisers and agencies, we encourage developers to create a few 3D placements per scene, to benefit from the high revenue when these ads are available. If the ad isn't served, it will be transparent, so doesn't affect the user experience.
Place 3D ads in places where users can access them 3D ads can be seen from afar, but the best results are when users interact with the ad. For this reason, it is best to place 3D ads in areas where the users can get to the ad, to initiate the interaction.
Place 3D ads in places where users have time to interact with them Similarly, it is best to place ads in areas of the content where they can stop by for a few seconds and enjoy the advertising experience. Dropping the ad in the middle of FPS action might be too fast paced to maximize interaction with the unit, but placing the ad in end of level screen would make more sense.
- Over/underscale 3D ads 3D ads rendering sizes is determined by the size of the placeholder cube, which could lead to very large/small 3D ads in the middle of your content. Respect the unit scale of your content to make sure ads do not look out of place.