Banners (or display) are the most basic type of placements. They display static image content. In the Admix platform, they are presented with a blue placeholder, such as below.
We support 6 sizes, which are all standard to make sure that advertisers support them.
|Size in pixels||Relative Size|
Using what you have learnt in the previous tutorials, add your desired banners and place them in the content. The multiple sizes allow you to 'mix and match' your placements so that they fit your content better and create a more native user experience.
How it looks
When the app is LIVE and serving ads, the Admix placeholder will be replaced with a real banner ad.
In case there is no buyer for this inventory, the placeholder will be transparent, as if there was no ad.
Banners are the most popular ad format in the market and all the sizes Admix supports are widely adopted by advertisers. Therefore, banners are the best option to maximize fill rate (the percentage of your inventory that gets sold).
Ease of use
Banners can easily be placed anywhere in your content. Impressions are counted when the ad enters the field of view, so do not require any specific positioning in the scene. The longer the user engages with the ad by looking at it, the better the ad performs, and the more money you'll make.
Banners are light (100Kb max), so add the least load on your application, which maximizes performance, especially on older devices.
Being just a static image, banners are the least engaging ad format, and therefore bringing less revenue per impression. Based on the territory, it can range from $0.2 to $3 CPM, while a video can bring up to 4x this amount.
Resize your placements
The bigger the placement, the most likely it will be seen and therefore the more revenue you'll make.
Curve your placements
Use Admix pre-build tools to create the most native advertising experience and blend your ads with your content.
Similarly, Admix provides you default shaders to make the ads texture even more real.
Overlap your placements
Stacking placements on top of each other is considered as fraud, as it is deceiving for advertisers. Moreover, it doesn't work, since they placements underneath will not be seen by users.
Turn placements upside down
Advertisers want to make sure their brand is displayed properly to the end user, and for that reason, turning the ads upside down is not allowed.
Hide your placements
Placements that are hidden from the users or too small view not be seen by users well, therefore not generate much revenue. Always remember that it is a compromise between experience and revenue!