Video ads are a very popular formats with advertisers. They display video content from 10s to 30s long. In the Admix platform, they are presented with a red placeholder, such as below.
We support 2 video sizes, which are standard in the industry and well supoported by advertisers.
|Size in pixels||Relative Size|
Using what you have learnt in the previous tutorials, add video placements and place them in the content.
How it looks
When the app is LIVE and serving ads, the Admix placeholder will be replaced with a video ad.
Videos start to play when they enter the field of view of the user, in other words, when the graphics of the scene load. This also triggers the ad impression to the advertiser, proving that the video started to play.
Make sure to place your videos in areas of your app that are highly visible. The video automatically fires a tracker back to the advertiser every 25% of completion, so the longer the video is seen, the better the performance of this ad, and the more advertisers will be willing to spend on your inventory.
The video is cached to play in a loop, but only triggers one impression.
Video placements support 3D audio: the closer the user gets to the placement, the louder the audio. Similarly when the user is actively looking at the placement. This 3D audio helps attracting users attention towards the video placement, as they can effectively 'follow the sound'. We are currently adding more controls regarding the audio.
Depending on your target platform, you will have different performance requirements. Admix gives you the ability to optimize the quality of your videos to match the target devices.
To access this feature, select a video placement and open the Inspector window. Scroll to the 'video quality' menu. You can select a range of qualities from 'Very low' to 'Ultra high'.
Videos are a popular format because they enable advertisers to tell a longer story that captures their audience attention. Their popularity is rising and almost matching banners in terms of fill rate, but the RPM can be 3x to 10x higher. It is therefore a great format to maximize revenue.
Harder to place
The longer videos are seen by the users, the more revenue it makes. It is therefore critical to place videos in areas of the content where users have an opportunity to consume them for as long as possible, which means that not all areas are optimimum for videos ads.
Performance on old devices
Videos ads are 10x heavier than banners (around 1Mb mark), which adds some load on your application, especially on older devices. Of course, we are optimizing videos so that they do not affect the framerate of your app. Our publishers have placed up to 25 videos in the same scenes without noticeable performance effect.
- Place videos where users can watch them
Find areas where the video is likely to stay in the field of view, regardless of the position of the user in the scene; which create high chance of completion. If you don't have these types of environment available in your app, banners might be more appropriate.
- jumbotron over a stadium
- top of a building in a city
- on a menu page
Resize your placements
The bigger the placement, the most likely it will be seen and therefore the more revenue you'll make. It is up to you to decide on the right compromise between revenue and user experience.
Curve your placements
Use Admix pre-build tools to create the most native advertising experience and blend your ads with your content.
- Place videos where users won't be able to watch them
Typically, bad examples are when videos are positioned in a fast moving environement where users won't have time to see them, or when the video is shown at an angle making it difficult to watch.
Place too many videos
Users will not be able to watch many videos next to each others, which will lead to ads performing poorly. In addition, although videos are optimized not to affect the framerate of your app, a large amount of videos can have a performance effect, especially on older devices.
Turn volume off
Audio is an integral part of video ads, it contributes to attract users attention towards the ad, which increases engagement.
Overlap your placements
Similar to banners, stacking video placements on top of each other is considered as fraud, as it is deceiving for advertisers.
Turn placements upside down
Advertisers want to make sure their brand is displayed properly to the end user, and for that reason, turning the ads upside down is not allowed.