At a high level, Admix enables developers to:
- Create ad space (called inventory) within their content.
- Sell this inventory programmatically to a wide network of advertisers, so they generate revenue.
The Admix technology consists of:
- A plugin for Unity or Unreal to create the inventory.
- A web UI called developer platform to manage inventory and monitor performance.
- A server called Supply Side Platform (or SSP) handling the programmatic sale.
We are connected to large advertising platforms like Verizon, Pubmatic or OpenX, and access thousand of advertisers. Instead of pitching campaigns manually like our competitors, we have a steady stream of instant and continuous revenue to you.
Programmatic advertising means that buying/selling of media is taken care of by algorithms rather than humans.
In the advertising world, supply = the ad spaces in your apps and demand = the adverts fillig this space.
A placement = one unit of inventory, which will be replaced to an ad when sold.
An impression = 1 ad being shown
How do I make money
Revenue are calculated per view - every time one users sees an ad. For ease of accounting, prices are calculated per thousand views (otherwise called Impressions), or RPM (Revenue per Mile). For example, we talk about $10 RPM ($10 per thousand impressions).
Impressions are counted when the ad enters the field of view of the user, meaning when the content is starting to render around them. So an ad in another scene will only render when the user enters the scene and approaches this ad.
To learn more about how impressions are calculated, check our article related to gaze tracking.
The second component that relates to revenue is how well the ad performs, i.e how long users look at them. Advertisers are looking to make a return on investment, so the longer the user engages with the ad by looking at it, the more budget the advertisers will allocate to your inventory in the future.